Practice What You Preach…

Date posted: May 4, 2020

I have been trying to write this for ages.  I really wanted to write something about how I have re-appraised my business over the last couple of weeks but I kept putting it off as Linkedin is awash with how you can be better, do better, think better.  I am hoping I don’t really come […]

Calyx Serves Up Tasty Testimonial

Date posted: March 19, 2020

Calyx Drinks and Raphael is a great client to work with.  The Lancashire based craft flower brewer is really unique and the passion and drive that Raphael puts behind it makes it a fantastic project to work on. Receiving this endorsement is just the icing on the cake. Calyx Drinks Testimonial ‘’Before working with Wynne […]

Wynne Business secures impressive listing for Clay Oven Bakery

Date posted: January 31, 2020

Leicester based Clay Oven Bakery are celebrating a major new product launch in Tesco thanks to their partnership with Wynne Business.  The artisan Garlic & Coriander naan bread has launched in 250 stores around the country with the first week of sales showing fantastic results. Who Are Clay Oven Bakery? Established in Leicester in 2006, […]

Business Meets Academia

Date posted: December 13, 2019

Back in October I started my fourth year as an Honorary Teaching Fellow as part of theEntrepreneur In Residence (EiR) programme at Lancaster University Management School.  I originally got involved back in 2016 and at the time didn’t really know what to expect.  I was just driven by adding to the female representation of the […]

Wynne Business – How we can help your business grow

Date posted: October 17, 2019

2019 has been quite a year for Wynne Business with new clients, new listings and new team members.  As we grow, we always keep focus on the fact that our ultimate aim is to help SME’s grow too. Wynne Business was established to work with small to medium sized companies to launch food and non-food […]

Clay Oven Bakery celebrate Co-Op launch

Date posted: September 16, 2019

Leicester based Clay Oven Bakery has had a fantastic couple of months following the introduction of their hand-stretched naan bread in over 800 Co-Op stores around the UK.  From August, the 2 products, Garlic and Coriander Naan and Spicy Naan breads, have featured in the World Foods section alongside some of the best-known brands in […]

Planning for buyer meetings – some top tips

Date posted: July 29, 2019

It’s that time of year when many businesses are planning for the next round of buyer meetings in preparation for 2020 range reviews.  With so much to think about, I’ve put together my top tips based on many years of experience pitching to buyers. You’ve spent months researching names, from assistant buyers to category managers, […]

Calyx Drinks blossom with first major retail listing

Date posted: July 3, 2019

Lancashire based Calyx Drinks are toasting their own success with their first major retail listing in John Lewis and Partners Foodhall.  The products launched in the Oxford Street Store in June 2019, with aims to extend this to other stores in the coming months. Where it all began Owner of Calyx Drinks, Raphael Ogunrinde has […]

Wynne Business Support Middle Mouse Launch

Date posted: May 22, 2019

I am passionate about working with small businesses and working hard to help them reach their goals. Middle Mouse were no different and they are now starting to see the fruits of their labour. I was so pleased to receive such wonderful words from Rebecca… Middlemouse Testimonial ”Launching a brand new product through a brand […]

From Concept to Shelf with Wynne Business

Date posted: April 10, 2019

When Wynne Business was created, the idea was always to work with brands which have a point of difference and as an outsourced service to add value to their business.

Mini Mantas and Wynne Business – a winning partnership

Date posted: April 3, 2019

Mini Mantas is a business close to my heart having worked with owner Michael Thomas to take his creation from concept to shelf.  In March 2019 we met with the buyer at Boots to review sales and look at future opportunities.  What a day!  Our mutual partnership is set to continue and there are so […]

Wynne Business – Where It All Began

Wynne Business 2019 and beyond
Date posted: March 21, 2019

The start of 2019 has been very exciting for Wynne Business with new clients, the latest innovative products and some amazing retail opportunities which we are grabbing with both hands!  It looks set to be our best year yet and with so many exciting things before us, I thought I would take this opportunity to […]

Calyx Drinks – Flower Power And Mindful Drinking!!

Wynne Business work with Calyx Drinks
Date posted: October 16, 2018

At Wynne Business we are always on the lookout for innovative brands to work with.  We have some amazing clients and our new client Calyx Drinks is no exception; they’re local to us too and flying the flag for Lancashire which is very exciting! The brand is all about flowers and more specifically the calyx […]

Testimonial – Sainsbury’s Listing / Primo Distribution

Wynne Business work with Sainsbury's
Date posted: October 15, 2018

  Wynne Business is proud to work with businesses of all sizes and when a testimonial arrives in my inbox it confirms that we are working hard and achieving big things for small businesses. ”As a small business we don’t always have the skills available or physical time when new projects arise so last year […]

2018 Done And Dusted for Wynne Business!

Wynne Business retailer listings gained in 2018
Date posted: August 15, 2018

2018 is now pretty much finished with when it comes to retail opportunities.  Here at Wynne Business we have had a great year, winning listings for our clients and being involved in some great projects. This time of year I try to pause for reflection on how 2018 has gone but it’s easier said than […]

Monday’s Are BTS with Wynne Business

Wynne Business Photo Shoot
Date posted: June 27, 2018

It’s Monday morning and the sun is shining, the temperature outside is 28 degrees and everybody seems cheerful, not your usual Monday depicted by the countless memes on social media. This morning I’ve been invited by Suzi Wynne to my very first photo shoot.  When I arrive I meet the lovely Jordan from Magill Photography.  […]

Gorgeous Gourmet Dips

Wynne Business Fine Food in Retail
Date posted: May 23, 2018

I am extremely lucky, or is it the ‘labour under complete knowledge’ type of lucky?  I don’t know but what I do know is that I work with some fantastic clients. Recently, our work with Durham Foods culminated with a launch into Ocado.  Everything went smoothly and after 4 weeks sales are strong and above […]

Getting out there with Lancaster University

Suzi Wynne, EiR Honorary Teaching Fellow at Lancaster University
Date posted: December 18, 2017

This week I spent an afternoon at Lancaster University.  Prior to going I always get quite excited.  Partly because it’s something different, away from the day-to-day running of my business and as always the brief from Fleur Hodgson who works in the Entrepreneurship, Strategy and Innovation Department was: “there is no preparation needed”.  Eeek!  In […]

What’s The Plan? Preparing Your Pitch

Wynne Business - Pitching to Buyers
Date posted: November 27, 2017

So you’ve spent months researching names, from assistant buyers to category managers, countless hours trawling the internet and your efforts have finally paid off.  You’ve made contact with the correct person, and you’ve got a meeting… Prosecco time? Not yet… First things first, they obviously like your product but keep in mind that buyers get […]

Outsourcing Retail Sales

Wynne Business Outsourcing retail sales
Date posted: October 23, 2017

The Benefits for SME’s Sales are crucial to all organisations and outsourcing sales is by no means a new approach.   However, I do feel the benefits specifically for SME’s are worth exploring…. 5 benefits of outsourcing sales:- Time to focus – for most of the SME business owners and Sales Directors I speak to, time […]

The Changing Retail Landscape

Date posted: September 19, 2017

Selling Brands to Retailers Selling new products and certainly selling new brands has changed a lot over the years.  Through Tesco Project Reset, Asda Project Renewal and the general stripping out of skus has led to smaller ranges in retail.  Or perhaps less depth is a better way to explain it. We present new brands […]

Retail Sales HiiT Workout

Wynne Business - HiiT for retail
Date posted: January 10, 2017

Working out the Workout I started doing high intensity interval training (HiiT) workouts last year; along with the masses watching Joe Wicks on You Tube.  I then got bored and took up spinning, which I have to admit I absolutely love, as it involves a high intensity workout and is also target driven (and I […]

The Apprentice – Pitching to Buyers

Wynne Business reviews The Apprentice
Date posted: December 13, 2016

The Buying Task By complete accident I stumbled upon The Apprentice on TV last night and it happened to be the episode/task when they pitch to retail buyers (I know fate or what?!). The task was to create a new gin and present it to three retail buyers to gain orders and the group with […]

Fine Food in Retail

Wynne Business Fine Food in Retail
Date posted: September 14, 2016

Exhibition Visit I visited the Speciality Fine Food show last week; I definitely made the right decision in not eating breakfast and saving myself for the amazing food sampling.  There was an abundance of healthy snacking, authentic sauces and strange but wonderful tea.  I had a great time. With all the fine food produce on […]

Pitching to buyers? Here are some top tips.

Wynne Business - Planning for a pitch to buyers
Date posted: August 8, 2016

Pitching to buyers: some people love it, some people hate it. I love it and always have. I started back in 2002 pitching to Argos, if we were successful a single listing could be worth over £1m for 12 months (2 catalogues). For some categories now is a key time to start pitching for new […]


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