At Wynne Business we are always on the lookout for innovative brands to work with. We have some amazing clients and our new client Calyx Drinks is no exception; they’re local to us too and flying the flag for Lancashire which is very exciting!
The brand is all about flowers and more specifically the calyx (protective layer of the flower bud). The hand crafted soft drinks are made from dried flowers, organic natural ingredients and made in the Burnley based craft brewery.
Now, soft drinks is a tough market with big brands and not for the faint hearted sales person. So it takes a really good quality product for me to take this challenge on. I am pretty sure Calyx will be successful. It has a great proposition: “passionate about flowers, natural ingredients and wellbeing” and delivers on this with a really unique and great tasting drink.
Calyx Drinks is a good challenger brand it hits on the new craft trend revival in soft drinks, its premium which across all sectors is seeing growth in grocery and clean labelled with health benefits. Plus, it falls within the millennial demands of a zero-proof / non-alcoholic / mindful drink. Recent research has shown that one in five 18-24 year olds are tee total; I know it sends a shiver down my spine!
So it’s off to work we go and what could be a busy end to 2018 pitching to buyers. Calyx Drinks meanwhile are finalists in Lancashire Producers Award (fingers crossed for November) and continue to develop with the recent private investment.
PS Look out for new African inspired Zobo flavoured drinks coming in 2019….
Click here to follow the Calyx Drinks story on Instagram