From Concept to Shelf with Wynne Business


When Wynne Business was created, the idea was always to work with brands which have a point of difference and as an outsourced service to add value to their business.  I love to take a great concept and work with the client to develop the idea, present it to buyers and see it ranged in a supermarket or high street store.

Some of the more obscure ideas have been hilarious (especially in non-food) but we have also had some amazing opportunities to work with foodies, entrepreneurs and existing brands to help them pitch to the multiples.

During the year we will be publishing case studies on some of our valued brands but I just wanted to share a snapshot of the exciting work from just the last 6 months.

Proud of our Partnerships

We have had some phenomenal successes to date with an array of innovative concepts.  Most recently, we have taken a step in to a new and exciting market with Mini Mantas swimming accessories.  Borne out of a father’s idea to help his children learn to swim, we have been working with this dynamic entrepreneur and helped turned his idea in to a reality by securing a listing in Boots. 

At the same time, we have been working with Calyx drinks – a truly innovative product, made from dried flowers.  We’ve loved taste testing this before presenting it to customers.  They in turn have loved it and we will soon be able to announce where this will be available – watch this space!

One of our long-standing clients is Clay Oven Bakery, who have been hand-stretching the country’s finest naan breads since 2006.  We have worked closely with them on their brand, packaging and products to gain listings across supermarkets, wholesalers and the cash and carry businesses.

We are working on lots of exciting proposals with potential customers at the moment and are looking forward to taking these products from concept to shelf.  If you have a product, why not talk to us about how we can support you in securing business with UK retailers – just send an email to and we will be in touch.

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