Retail space on shelf is hard to come by, so when you eventually succeed in achieving a much sought-after retail listing, make sure there is a clear marketing plan in place that will drive awareness, and ultimately sales, of your product.
At Wynne Business we work with business owners to launch and grow food and drink products in retail. We know that launching a product is only the beginning – it is so important to recognize that it is the marketing plan that lets consumers know your product exists & then encourages them to try it!
We have a pragmatic approach to marketing – there are two things we always focus on first before creating a marketing plan:
1 – ‘understanding the brand’ – it might sound simple, but keeping the brand message concise is often more difficult that it looks. Creating a clear brand proposition is vital to keeping your marketing message consistent and on track.
2 – ‘making it relevant’ – whilst it can be tempting to keep your target audience wide open in the hope you will reach more consumers, in reality it can have the opposite effect. Having a clear picture of your target consumer is the best foundation for your marketing activities.
If you need help with creating or implementing your marketing plan, we can help. Email Suzi at sw@wynnebusiness.co.uk to find out how!
