We help companies grow and scale with developing sales into retailers.  Clients that need retail expertise, support to grow sales or help with improving their routes to market.

If you’ve worked hard establishing your business and products, but you’re just not getting the sales and/or buyer engagement you need.  We can help….

“The company has grown in the last year which has added more to what is now a team of professionals that can deliver.  They have committed to the brand and we love working with them”

Raphael Ogunrinde, Calyx Drinks

Wynne Business can help minimise your risk of working with retailers, whilst maximising your sales opportunities.

Retail Expertise

Proven processes that work. With over 20 years experience we know the errors to avoid (that can be costly) and how to create opportunities for your product with retail buyers.

Sales & Marketing Planning

You maybe busy with the day to day running of the business. Are you generating the revenue you need? Are your products performing how they should? Our review and planning strategies will help create a laser focus to developing your sales and route to market.

Strategic Input

Are you looking to grow and scale to the next level? We can help review your route to market, value proposition, sales processes and product range.

We know your blood sweat and tears have gone into making your product, and it’s our job to get it into the hands of those that want it most.

Wynne Business, helping you target, win and grow your sales with UK retailers.

Our CORE services

Category research

Strategy planning




Wynne Business was founded by Suzi Wynne DipM MCIM.

After graduating, Suzi began her career in a pure marketing role; and held branding and product management positions at Breville (Consumer Durables) and the Focus/Wickes DIY chain. She fell in love with being part of developing new products, pitching them to buyers and then seeing them on shelf. “I still get goose bumps when I see what I have been working on actually in store!! “ Suzi wanted to take her marketing skills into more of a “front-line” role and moved into a Business Development & Account Management role for manufacturers selling into supermarkets, high street retailers & DIY Sheds.

Her role developed into a more sales management and director level roles; including a remit to manage the European channels for a leading UK gifting manufacturer.

Throughout her career she has achieved consistent success in pitching, securing listings & then developing accounts both directly & through leading teams to secure supermarket listings, adding million pound contracts to the companies she worked for.

Wynne Business was established in 2012 when a gap was seen to provide professional sales development and marketing support for SME’s looking to launch products into multiple retailers. As well leading the team at Wynne Business Suzi is also a Honorary Teaching Fellow for Entrepreneurship, Strategy & Innovation at Lancaster University Management School.

Meet the team


Managing Director


Business Development Manager


Operations Support


Strategic Marketing

Current Retail Partners

Our Associates


What sectors do you work in?

We work in food and non-food sectors and specialise in the process of presenting and pitching to retail buyers.


Do you operate like agents?

No!  When I set up Wynne Business my key aim was to work in a different way to agents.  At Wynne Business we represent a small selection of clients and work in partnership so we understand the brand and products and become a true representation of the client.  In many cases Wynne Business are also involved in the product development stage so become an integral part of the brand/business.


Do you mainly work with SME’s / entrepreneurs launching new products?

We do work with SME’s and entrepreneurs and offer tailored bite size packages, but we also work with larger companies who benefit from a specialist outsourced sales team.  Using an outsourced team allows the larger companies to focus on their core business which could be branded/unbranded or in a different sales channel.


How do you charge?

We work in a very flexible way across retainers, commission and pay as you go.  Please get in touch to find out how we could work together to grow your business.